Search Engine Optimization (SEO) Services
Our SEO Process and Strategy
Main Goals: Increase Traffic (website visitors) | Increase Conversion (sales/leads/prospects) | Enhance Linking Profile (higher Google authority)
- Although we guarantee results for only the number of keywords included in your subscription, our SEO techniques are such that your website will typically rank for MANY MORE KEYWORDS.
- We use only manual, white-hat SEO techniques. There is no substitute if you want SUSTAINABLE SEO.
- Typically 2 to 6 months of work is required for SIGNIFICANT RESULTS.
- Below are highlights of the process we use for all our packages. Contact us for any questions or more details.
Phase 1 – PROJECT SETUP
- Client negotiations
- Monthly goal setting
- Defining monthly expectations
- Finalizing contracts, rates, and payments
- Clarifying access to client information
- Setting meeting schedules
- Agreements on reporting
PHASE 2 – MARKET AND KEYWORD RESEARCH + COMPETITION ANALYSIS BASED ON THE TYPE OF MARKETING REQUIRED
MODELS SUPPORTED:
- Affiliate Marketing
- Niche Marketing
- Search Engine Marketing (Search Engine Optimization & Pay per Click)
- Content Marketing
- Social Media Marketing
- Email Marketing
- Blog Marketing
- PPC Adwords
Phase 3 – WEBSITE MANAGEMENT (If applicable)
SUPPORTED PLATFORM: WORDPRESS, HTML, PHP, Others
Tasks may include all or any of the following:
- Website analysis.
- Website design and configuration.
- On page Search Engine Optimization.
- Social media integration.
- Branding.
- Optimized content for blogs, and internal pages.
- Conversion pages setup and optimization.
- Lead Capture Enhancement.
Phase 4 – CONTENT (If applicable)
Research and content creation, on page optimization, research for graphics, publishing, sharing to leading social accounts
eBook Creation; Newsletter content; Press release, etc.
Phase 5 – SEARCH ENGINE OPTIMIZATION
ON PAGE SEO
- URL optimization, title tags optimization, header tags optimization (h1, h2 etc), meta tags optimization, image optimization, content optimization, sitemaps, robots.txt installation, page load optimization, HTML validation check, website structure optimization, social integration, internal linking optimization (image links removal, no follow no index, pr sculp), implementation of compliance and credibility requirements (for affiliate sites), canonicalization/url optimization trailing slash, duplicate on page content management for blogs, permalinks and settings, plugins and themes management, authorship and schema profiles for blogs.
OFF PAGE SEO
- TIERED LINK BUILDING . . . PBN Setup, Web 2.0, Parasites, directory submission, search engine submission, article directories, blog commenting, guest blogging, blog directory submission, press releases, content sharing, forum posting and participation, profile linking, wikis and q&a sites, rss, link baiting, video & image distribution and marketing, manual link sources search (authority/edu/gov), reverse engineering, social media, other techniques based on latest trends
LOCAL SEO (for local small businesses)
- On page and off page signals
- Map citations/local business listings, places management, business listings creation, photo/video geotagging and distribution, managing reviews, submissions to local sites
INDEXING – multi pinging, piggy back on high traffic sites, rel tags for on page, bookmarking, and social shares.
Phase 6 – SOCIAL MEDIA MARKETING
- Social Media accounts creation
- Social Bookmarking
- Web 2.0 site
- Mini Net Creation
- Social Networking Profiles
- Pay per Click Advertising (if applicable)
- Social Media blasts
- Social Media profile optimization
Optional – Email marketing/list building
- Management of auto responders, website integration with sign up forms, newsletter creation, eBook or mini course bait creation, spam score management, squeeze page creation and optimization.
- Concurrent – Analytics and monitoring.
- Google webmaster tools, Google Analytics, Alexa, Compete, SEOquake, Traffic Travis, other premium tools.
Optional – PAY PER CLICK (PPC)
Supported – Google, Bing, Facebook, Youtube
Tasks:
- Setup
- Account and campaign configuration
- Keyword research
- Competition analysis
- Tweaks
- Monitoring
- Tracking conversions
- Split testing
Optional – Pay Per View (PPV)
This can be a great less expensive alternative to PPC. It has huge potential for the right type of product.
Tasks:
- Setup
- Account and campaign configuration
- Keyword research
- Competition analysis
- Tweaks
- Monitoring
- Tracking conversions split testing
SEO activities included in the Packages Above:
(This is just a summary, we actually do a lot more)
On-Page SEO
- Registration of the website to Google analytics, Google Webmaster and Bing Webmaster tools
- Keyword Analysis – hundreds of keywords are analyzed before we recommend the “GOLDEN” keywords that have both a high number of monthly searches AND low competition.
- Individual page analysis and set-up to rank for selected keywords, including suggested rewording and formatting
- Optimized SEO-friendly URL set up
- Optimized title tags, headings, meta tags, and image alt tags
- Much more
Off-Page SEO
- Registration of the website to Google Analytics, Google webmaster and Bing webmaster tools.
- Curation – Topic creation and curation of articles, posts, or tweets with included website’s link.
- Managing question and answer websites like ask.fm, yahoo answers, quora, and spring.me
- Directory Submissions – High PR websites
- Audio Marketing – Sound Cloud > a good source of promoting things like advertising in a radio station.
- Video creation and marketing (VSEO) – Youtube, Dailymotion, Vimeo and more.
- Forum Posting
- Blog Commenting
- Article Marketing – Source article should be provided
- Article Submission to High PR article hosting site. (Keyword base article)
- Spin article with 60% to 70% spin percentage and
- Posting it to web 2.0 accounts
Social Media Marketing
1. Creation of social media pages/ accounts with direct link to website’s homepage (Quality pages and accounts good in generating more link impression or possible traffic)
e.g. List of some pages or accounts that are managed daily with updates.
- Facebook page
- Google+ page
- VK page
- Creation of App.net channel
- Creation of Twitter account
- Creation of Pinterest board/pin
- Creation of StumbleUpon account
*Remarks–these are just examples of some accounts that are managed daily. There are still few more accounts that are created but those that are mentioned are the most important.
2. Social Media Posting with shorten links and keyword based Hashtags (if possible connect with real people and target users of common interest)
e.g. list of regular possible posting/tweets good for promotions
- Twitter – Tweets
- Facebook Posts and Shares
- Google + Posts and Shares
- Linked Posts and Shares
- Tumblr Posts
- VK posts
- Broadcasting of messages / stream posts on app.net
3. Social Bookmarking – High PR websites
e.g. list of some social bookmarking sites being managed
- folkd
- Delicious
- Diigo
- Bibsonomy and more